Creativity at its best: Laser-cut seaweed makes for designer sushi rolls.
Japanese ad agency I&SBBDO was approached by a client who wanted to boost their flagging business after the 2011 tsunami in Japan– the product, however, was nori (sheets of Japanese seaweed used in sushi). In an effort to reinvent this simple square of seaweed without losing sight of the age-old traditions embedded in their culture, I&SBBDO decided to laser cut classic Japanese patterns into the paper-thin nori sheets.
Each pattern is meant to symbolize good fortune, happiness, and longevity, etc. and the result is a delicate, unexpected reinvention of the classic Japanese food with a modern twist. The patterns are crisp, and when incorporated into the rolls, they create a sharp contrast between the dark seaweed and the white grains of rice within. They’ve entered (and won) a number of ad/design contests for this phenomenal work.
The five designs are Sakura (Cherry Blossoms), Mizutama (Water Drops), Asanoha (Hemp), Kikkou (Turtle Seashell), Kumikkou (Tortoise Shell).
2038. Laser-cut Seaweed. A simple modification of traditional seaweed makes for some trippy sushi.
little cube strutting about like it owns the place. I will churn out silly animations, someone just try and stop me
little cube strutting about like it owns the place.
I will churn out silly animations, someone just try and stop me